By Jen Phillips AprilPhotos by Margeaux Zablan
August 1, 2019
New York City’s oldest pet dog grooming beauty parlor as well as shop is thriving with three places in Manhattan. Billing itself a “Lifestyle brand for dogs,” owner mark Drendel credit scores the durability of Canine styles as a mix of grooming, high high quality retail, client service as well as location, location, location.
The flagship store is in Midtown Manhattan at Lexington as well as 63rd Street. “Lexington Avenue is where the upper east Side shops. I understand my customers. I understand what they wear as well as where they shop.”
Mark isn’t a groomer however a retailer. He got his begin in the pet market at Canine styles in the late ‘80’s as a salesperson. According to him, there was one full–time groomer as well as one part–time groomer as well as about 200 square feet for retail. “After three or four months, I’d fallen in like with the store as well as heard the original owner wished to sell. I told her I was interested, however I was extremely poor. She told me if I might come up with 10%, she’d hold the note for seven years. So, I got money advances on all my credit score cards.”
Fast ahead almost 30 years, as well as Canine styles has three places in Manhattan. The original store has doubled in size. “We have the very best groomers in NYC. My groomers have been with me for 12–20 years. even my bathers as well as fluffers have been with me that long. We normally hire as well as train from within.”
Canine styles has a devoted complying with with lots of of their clients being well–known on the planets of fashion, society as well as entertainment. Designers, TV characters as well as Park Avenue socialites all bring their dogs to Canine Styles.
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Canine styles likewise uses “Concierge house Grooming” where a Master Groomer will go to a client’s home. however a lot of clients still select to find into the salon. mark explains, “NYC apartments are little as well as a lot of people don’t want their pet to be groomed in their kitchen.”
Unlike some other salons, they utilize no sedatives or cage drying as well as all grooming is always in full view. Canine styles likewise uses a service assurance that every pet will be treated as one of their own.
On the retail side, mark styles a high–end pet collection that’s revealed in late summer. “I had the very first store for 7–10 years as well as realized there was a requirement for a higher–end product so I started creating our own line of products. Our coats, our sweaters, a lot of of our bedding, we have a signature plaid, all of our carriers; they’re all products we manufacture. That truly sets us apart.”
The products are high–quality versions of human fashion. “I take my motivation from things I like to wear. Or from my kid who’s nearly 17 years old. I believed nobody was translating people clothes for dogs. So, I created a ski parka, a down puffer coat, a barn coat as well as cashmere sweatshirts in several colors.”
Because Canine styles includes three stores as well as a warehouse, they’re likewise one of the few locations in Manhattan where clients can walk in as well as say, “I requirement four of those beds in that size as well as color” as well as they’ll be provided that day.
Canine styles has carved out a niche for itself with its track record for fine pet products in addition to top–notch grooming, however mark states they go hand in hand.
As ecommerce upended retail, mark states he believes the combination of grooming as well as retail saved them since grooming brings people in on a routine basis. He states that a huge part of success in any type of service is being able to picture what you want. That, as well as understanding your customer.
Here’s to the next 30 years! ✂️
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